<span id="5vljd"></span>
<strike id="5vljd"><i id="5vljd"><del id="5vljd"></del></i></strike>
<strike id="5vljd"><dl id="5vljd"><del id="5vljd"></del></dl></strike>
<span id="5vljd"></span>
<span id="5vljd"></span>
<th id="5vljd"><video id="5vljd"><strike id="5vljd"></strike></video></th>
<span id="5vljd"><dl id="5vljd"><ruby id="5vljd"></ruby></dl></span>
<strike id="5vljd"><dl id="5vljd"></dl></strike>
<strike id="5vljd"><dl id="5vljd"><ruby id="5vljd"></ruby></dl></strike><th id="5vljd"><noframes id="5vljd"><span id="5vljd"></span><strike id="5vljd"></strike><strike id="5vljd"><video id="5vljd"></video></strike>

APPROACH

We helped the client by building customer profiles for all customers who visited website on the basis of:

  1. Website activity
  2. Transactional behavior over a period of one year
    • Revenue generated prior to and post RFQ submission
    • Days taken to transact post RFQ submission
  3. Customer Demographics
    • Age of customer – New/Existing customers
    • Customer Type – Construction/Commercial customers etc.

Customer profiles were then used to set up targeted digital marketing campaigns and implement bundling strategy to help drive sales over the digital sales channel.

KEY BENEFITS

  • Helped client determine if their website is an alternate method to conduct their business
  • Enabled directed targeting by tracking customer behaviour on digital channels

RESULTS

  • An increase in revenue generated from existing customers post RFQ submission leading to an improved relationship
  • ~83% of customers who submit RFQs are new customers, which confirmed that the web platform is an alternate way for client to conduct their business and acquire new customers

国产国产午夜精华